Messages Designed
with Memory in Mind.
Memory Layer is a consultancy that specializes in the science of memory as it applies to advertising. We understand the brain and we know what ads will be remembered -- and why.
We work with corporate marketing teams and creative agencies to infuse your next campaign with enhanced memorability. Rather than waiting for your ads to be completed, we provide guidance throughout the creative process — as early as the drafting of the brief or the creation of storyboards. We offer specific examples of how elements of the ad can be improved while staying true to the creative vision.
Our proprietary analytic tools include the use of five core memory principles. We work with clients to provide guidance in applying these principles to specific ads and campaigns to maximize advertising dollars.
We help make your ads more memorable, with services designed to:
Companies spend more than $500 billion each year to deliver advertising to us. But how many billions are wasted when the messages are immediately forgotten?
We work with corporate marketing teams and creative agencies to infuse your next campaign with enhanced memorability. Rather than waiting for your ads to be completed, we provide guidance throughout the creative process — as early as the drafting of the brief or the creation of storyboards. We offer specific examples of how elements of the ad can be improved while staying true to the creative vision.
Our proprietary analytic tools include the use of five core memory principles. We work with clients to provide guidance in applying these principles to specific ads and campaigns to maximize advertising dollars.
We help make your ads more memorable, with services designed to:
- Analyze the memorability of your existing portfolio
- Compare your ads to industry competitors
- Enhance your ads to make them more memorable
Companies spend more than $500 billion each year to deliver advertising to us. But how many billions are wasted when the messages are immediately forgotten?